Canon Digital Photography in Rodeo
Canon promoted its digital camera Dig!c technology here in Australia in April this year with “Rodeo”. The ad certainly caught my eye. I immediately wanted to know how they managed to film what appeared...
View ArticleABC Classic Music Ironing
ABC promoted its Classic FM program in March 2005 with two TV ads focusing on enhanced housework and everyday tasks, showing how classical music can transform the ordinary moments in life into...
View ArticleCanon Pixma Turn of the Screw
It’s Fathers’ Day in Australia today. In honour of the day here’s “Turn of the Screw”, a clip from April 2005 promoting Canon‘s Pixma printers in Australia. A man attempts to go about his everyday...
View ArticleHonda Odyssey Breaks Curfew
Honda Australia continue to promote their 7-seater Odyssey as the family car without the family car look. Following on from an earlier advertisement, the latest television in the campaign features a...
View ArticleSpeeding – No one thinks big of you
The Roads and Traffic Authority, NSW, Australia, has just launched an anti-speeding campaign aimed at young men, using the tagline, “Speeding. No one thinks big of you”. The 45 second TV ad, launched...
View ArticleVB Answer to Global Warming
Australian beer VB (Victoria Bitter) has come up with the solution to climate change – the VB taste crammed into a cold mid-strength beer. VB, the ad says, is the best cold beer under the sun, which is...
View ArticleCarlton MID Men A Little Bit Longer
Carlton MID, the beer for men who want to stay a bit longer, has been given a refreshing treatment with a couple of television commercials recently released in Australia. “The Man Who Could Speak...
View ArticlePrepared To Speed Prepared to Kill
If you’re prepared to speed, be prepared to kill. That’s the road safety message presented in three print advertisements and television commercial prepared by Clemenger BBDO for LTSA, Land Transport...
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